Design is the act of solving problems,
not just making stuff look pretty.
SOLUTION: The Most Loved Brand in Security
Duo Security (acquired by Cisco Systems, Inc.),
Brand Development and Visual Design Lead
The Visual Design Team (of the in-house creative studio) at Duo Security were armed with understanding that information security (infosec) and IT audiences are not the same, are wary of slick, traditional marketing, and love a good pun. What started as a dad joke in a brain-storm, became iconic swag of legend (and helped to unlock Unicorn status / $2.3B acquisition, Cisco Systems, Inc.).
INSET: Understanding Duo, the (more than just a) brand book…
99 Problems // Chelsea Lewis / Steven Samuels
SOLUTION: Make the ordinary extraordinary
Carhartt, Retail Shopping Bag
A clever visual twist makes one look again. Prominent, compelling, branded graphics carry the burden of the brand - even the bag is durable and practical with a common sense aim on cycles of reuse that attracts attention and implies a user endorsement (like word-of-mouth) to each post-purchase impression.
SOLUTION: (SPOILER ALERT) Turned out good AF
AASAF Ann Arbor Street Art Fair, The Original, Brand / Identity Design
This agile identity system strategically positions this fair by enabling a range of critical stories and information to be easily communicated visually and verbally to support and facilitate development, resources for the artists (and the art), to guide and engage the community, and to welcome new friends, peers and partners into the AASAF tent.
Fueled by research, curiousity and design-thinking principles, I connect dots to inform strategic design programs, tactical solutions and deliver desired outcomes.
They usually look pretty good too.
SOLUTION: Trendsetter in safety and style
Brand and product design lead. I was fortunate to touch many parts of this award-winning booster seat, from the form, materials, colors, product and color naming, advertising, retain fixtures and display, tradeshow exhibits, and more…
SOLUTION: This firebrand breaks the code into critical info for the Infosec industry
Brand Development / Identity Design
Decipher is an award-winning, independent source for cybersecurity news, interviews, and analysis.
SOLUTION: Live happily ever after.
Rapunzel’s Lice Boutique
Brand and Identity Development /
Packaging Design Strategy / Copywriting / Production
SOLUTION: Night Kite (FINALIST)
SMARTPapers Kite Design Competition
Jury included Milton Glaser, exhibited at
The Smithsonian's National Air and Space Museum (2003)
CONCEPT: Reverse Ben Franklin - to send controlled electricity up, rather than chaotically coming down.
